An inspiring drama for young, active and adventurous Indonesian Gen Z

Jakarta, March 14, 2019 – Viu, a leading OTT Video service currently available in 17 countries, collaborated with Wardah, a leading Indonesian cosmetics brand, in producing a mini-series entitled  “Running Girl”. It features Amanda Rawless and is directed by Alyandra Pandjipoera (director of Viu Original Sunshine),

Running Girl is a mini-series that tells the story of Amanda, a smart, dynamic, and, active public college student who is very much into outdoor activities. She likes to participate in marathon competitions and is never afraid of losing her beauty while under the scorching heat of the sun. Amanda’s hobby as a marathon runner brings her together with Dante who is fascinated by her persistence and beautiful face that stays bright and clean, even after being continually exposed to the sun.

Through the mini-series  Running Girl, Wardah introduces one of its newest product, the Wardah C-Defense range to their female audiences.

“Wardah is always enthusiastic to reach viewers in creative ways that Indonesian consumers can relate to. Viu is known for its strength in reaching out to the youth in Indonesia. with its original content that is always entertaining and favorite. Wardah believes that this collaboration with Viu is a very strategic move to communicate to young female viewers in Indonesia,” said Elsa Maharani, Wardah Public Relations Manager.

“Viu’s commitment is to continue to bring fresh content to Indonesians. Running Girl is yet another example of us looking at stories from Indonesia that need to be told, in line with our promise of investing in local talent. This strategic partnership with Wardah is in line with our vision of reaching out to the millenial and Gen Z female Viuers with a message. We expect the Running Girl mini-series to be well-received” said Myra Suraryo, Viu Indonesia’s Senior Vice President of Marketing.

“Running Girl also wants to convey a message to Indonesian Gen Z to be brave, not give up easily, and maintain focused on the goals they want to achieve,”said Hilman Mutasi, director of Running Girl.

Four episodes of Running Girl will be aired on Viu Indonesia & Malaysia from March 21th until April 30th 2019 and on Wardah Beauty YouTube channel. A new episode will be aired every week with a duration of twelve minutes per episode. Running Girl can also be watched through viu.com or by downloading the Viu application via Google Play or the App Store.

About C-Defense

Wardah C-Defense range consisting of Energizing Creamy Wash, Face Mist, Face Serum, and, DD Cream. They all contain Hi-Grade Vitamin C that protects skin from pollution, free radicals and damaging sun exposure. C-Defense is a perfect match for adventurous, energize and young active females.