The fight for captive audience attention is heating up, with Apple TV and Disney+ coming in to grab a slice of Netflix’s market. Meanwhile, video-on-demand players such as iflix and HOOQ are aggressively forging partnerships to bolster local content or extend local reach.

However, in a conversation with Marketing, Viu, an over-the-top (OTT) video streaming service operated by PCCW Media Group says that it is unfazed by the rising competition. In PCCW Media Group’s 2018 results, video OTT has grown by about 40% year-on-year and the overall OTT segment brought in US$117 million in revenue. Viu’s users has almost doubled to 30 million users in 2018, from 16 million the previous year. In just three years, Viu has spread its presence to 17 markets in Southeast Asia, Middle East, India and South Africa.

In terms of market performance, PCCW Media Group’s managing director Janice Lee said in an interview that Indonesia and Thailand are fastest-growing and have the highest potential due to their sheer market sizes. However, despite being small markets, Singapore and Hong Kong have seen high CPM and are generating significant revenue.

While talks of declining traditional television rings true, Lee said that screen time is much more than before due to increasing internet consumption. The rising number of streaming providers and options lately have only driven up the hours of media consumption even more.

https://www.marketing-interactive.com/vius-secret-to-thriving-in-the-competitive-streaming-industry-in-sea/